ANCHOR Arkansas — Research Alignment Notes

The expanded press, brand, and campaign kit follows these public-sector patterns:

1. Newsroom structure
- press releases
- contact media relations
- story/background resources
- photos and media assets
- email/update routing

2. Arkansas public communications pattern
- clear release archive
- location/date format for press releases
- named media-contact fields when available
- role or office routing for official public inquiries

3. Accessibility and government-design pattern
- mobile-friendly layout
- keyboard-visible controls
- print view
- clear headings
- plain-language copy blocks
- no color-only meaning
- alt text and caption guidance
- readable body text and strong contrast

4. ANCHOR-specific alignment
- public name: ANCHOR Arkansas
- full name: Autism & Neurodivergence Community Health, Outreach, and Response
- governance language: Arkansas Anchor Authority only when discussing proposed Act/Bill authority
- primary slogan: Dock Here for Support
- response line: Don’t Escalate. Accommodate.
- support phrase: Support before crisis. Needs before judgment. Access before overwhelm.
- CARD instruction: See the CARD. Read the CARD. Respect the CARD.
- no lighthouse imagery
- no fake official status
- no fake maps or invented resource locations
- use proposed/developing/stakeholder-review status until legally authorized

5. Content strategy
- keep public education open without login
- keep private portal tools separate from press pages
- explain what ANCHOR is and what it is not
- provide plain-language and professional language layers
- give journalists, reviewers, families, agencies, and partners different entry points