ANCHOR Arkansas — Brand Quick Rules

Use:
- ANCHOR Arkansas as the public project name
- Autism & Neurodivergence Community Health, Outreach, and Response on first formal reference
- Arkansas Anchor Authority only when referring to proposed governance/Act/Bill language
- Dock Here for Support as the primary slogan
- Don’t Escalate. Accommodate. as the public response line
- See the CARD. Read the CARD. Respect the CARD. for CARD Campaign materials

Avoid:
- Lighthouse imagery or metaphors
- Rescue, pity, tragedy, or cure framing
- Fake official government status
- Fake Arkansas maps or invented locations
- Dense text without plain-language explanation
- Color-only meaning with no label